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*This is a collaborative post but my authentic thoughts are represented within the blog.*
Whether it’s a new client visiting your office or a customer shopping with you for the first time, it's important that your company/business is organized, streamlined, and efficient. First impressions are everything to a business and can play a key role on the success of your business. For example, a customer may decide not to purchase products from your website because your website is cluttered, filled with multiple ads or pop-ups, provides no clear direction or guidance, and lacks structure which can turn a potential customer off. That person could then share their experience with their friends and even though we are driven by technology, word mouth is still highly regarded and respected. So, that's why it's vital for you to assess your business operations and understand the importance of being organized. It's no easy feat to create and start a business which is why it's essential to create an organized foundation to win over customers.
Here are four tips to create a great first impression:
Remember The Website Basics
Congratulations! You've hired a professional web designer because their knowledge for setting up layout and navigation tools on your website is important. And of course, they provide aesthetics which should be the icing on the cake in regards to your website but the foundation is what's really important and determines if a site is of quality. Your site could be beautifully designed, have style, but lack substance. Remember that people are drawn to your website to be informed. It can be frustrating for customers to view your site and not be able to locate the basics such as contact form, email address, or even how they should connect with you via social media. So, keep in mind to include the basics and create the aesthetics around that.
It takes years of hard work and commitment to reach the dizzy heights of Microsoft, Amazon, and Facebook. They are multi-billion-dollar companies that spend a fortune on trying to be as professional as possible. On the other hand, you are just starting out and may be unable to match their resources. Still, you will need to be professional so get a virtual phone number or invest in a P.O Box. For example, while I am not a brick and mortar business owner, I still have a phone number that is only reserved for my business that I setup using Google Voice. I can distinguish which calls are business related and which ones are personal.
A P.O. Box allows you to state a lucrative address as your HQ. Both of these tactics encourage customers to see you as an established enterprise that you desire your business to become.
Invest In Cleaning Services
Realistically there just aren’t enough hours in a day to clean the office and eliminate clutter. While an unclean business is not great for your staff and decreases productivity, it also can be frowned upon by customers and possibly turn them off from wanting to do business with you. You may have to result to spending the majority of the meeting convincing the customer why your business is worthy instead of just making the sale. And the reason being is the first impression of your business is the clutter and uncleanliness and the customer may compare the cluttered state of your business to your products or services. If you're not able to clean and tidy-up for a few minutes every day then consider investing in cleaning services and even organizing services. Try to not focus too much on the cost but the investment into your business to attract and retain customers.
Yes - a face-to-face meeting is still a thing! I actually prefer meeting with clients and partners in person because I value that in-person connection. If I'm meeting with a potential partner then I have business materials organized as well as my business cards. That way when it's time to provide tangible evidence as to why my business is the ideal fit for their needs, I can easily grab what's needed without missing a beat in the conversation. By having your documents organized, it can demonstrate that you take your business seriously and could win you a new customer or client. You also want to ensure that you are punctual for your meetings and try arriving to the meetings at least 15 minutes in advance. Of course, there's the possibility of traffic and severe weather - things that are out of our control but being late because you didn't wake up on time can lower your chances of securing a client’s services before you even get to the meeting. Any time you are late, can leave the wrong impression with your client or customer.
Your business is your pride and joy. Be sure to invest in it wisely by cleaning and organizing it on the daily, be prepared and organized, be professional, and most importantly remember the basics. It may take some time but once you create a solid foundation then everything should just flow.
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Disclaimer: All posts and tips are for educational and informational purposes. SoleOrganizer, LLC is not to be held liable for interpretation of tips and products.