*This is a collaborative post but my authentic perspective is incorporated throughout the piece.*
I've always envisioned having the ability to work from from anywhere, work when I would like, or take spontaneous trips to the beach. It's a goal of mine to live a life of financial freedom and independence and I'm determined to make that come to fruition. And being an entrepreneur is the key to attaining that lifestyle; however, running a business isn't as glamorous as people make it out to be especially when you are a solo, creative entrepreneur. Trust me, I know because I do it all - anything from managing my finances, creating and editing content, managing social media content, and more. So, as someone who is organized and promotes being organized, I believe it's really helpful to have systems in place as well creating autopilots so that your business can run efficiently and effectively. The more you invest in your processes, the more chances you have of increasing leisurely time.
Marketing is one of the most time-consuming activities related to operating a business. I've been in business for six years and I'm still learning about the ins & outs of marketing especially with SEO (search engine optimization) which is why I've invested in my business and hired a SEO specialist to conduct a deep dive into my business behind the scenes. For many entrepreneurs, it can take majority of their time to figure this part of the business out which could then result into into losing out on opportunities to generate revenue.
Organizing your marketing strategy could help you save some time but you may just need to learn the right techniques. Here are some helpful tips:
Create Content In Batches
Create content in advance and then post it to your website using automated software. You just create all the content that your site needs, and then use a content posting tool, like Hootsuite or something similar, and deliver it in timed intervals. No human intervention required. For example, I can create as many blog posts as I please and then the platform that I use to host my blog, provides an option to schedule posts in advance. I simply schedule when I would like the blog to be posted and can continue on with creating more content.
Create A Marketing Strategy
Getting your marketing strategy right can make a massive difference in the amount of business you get, and how much time off you can take. Think carefully about your buyer persona and the problem that your business solves. Once you determine that then target likely prospects on platforms that are most popular among your particular demographic. For example, most of my engagement and target audience is particularly higher on Instagram so I tend to focus most of my marketing strategy on that platform as opposed to spreading myself too thin and posting all over different platforms. I believe once one platform has been mastered then you could move onto the next.
In addition, split up your blog into between five and ten different categories. Make each of them relevant to your business. Then make a plan for creating content for each. For instance, a digital marketing agency, like NetSearch. You could split your article content into sections that reflect the products that you’re trying to sell. The categories would range from SEO, content creation, and another on paid advertising tips. The more organized your blog then the easier it is for people to locate a post they're interested in as opposed to searching throughout the entire blog.
Use Paid Advertising
Marketing campaigns designed to increase organic traffic can be highly effective in the long-run. But if you want to get to that point, you have to put in a lot of time and effort. For some people, therefore, paid advertising might be a better approach. You can simply bid on ad space across popular platforms and get your message out there, without building up authority first. In fact, many entrepreneurs start this way. Instead of going in for content creation, they work on their SEO in the background while paying for clicks and views upfront. It can get expensive, but costs should come down over time as your site attracts more organic visitors from the web.
Re-purpose Your Extended Content
You don’t always have to create a totally original piece of work to provide customers and Google with value. Sometimes, rehashing old material can help you quickly produce new content without beginning the entire process from scratch again. Look for a long piece of content you produced in the past for social media or your blog. Then ask yourself whether you could quickly cut it up into smaller, easily-digestible chunks for your audience. Just add a new title, and off you go.
Let’s say, for instance, that you created a lengthy article on the latest in digital marketing. You might be able to break it up into sections and relabel it as the “biggest digital marketing trend this year.” It’s the same information fundamentally, but with a slightly different spin.
Set Up Your Email Welcome Sequence
Sending and receiving emails takes up a vast amount of time, especially when it's done manually like when new customer signs up for your content, and then you send them a personal email, thanking them. While this is a nice touch, imagine doing this for every new customer, which could soon become tedious and time-consuming. You spend your life trawling through your inbox, without getting on with running a successful business. If your marketing strategy requires you to send follow-up emails, it is even more time-consuming.
The good news, though, is that you don’t actually have to do any of this manually. Automated emails with pre-filled fields (like a person’s name) using information they submit are incredibly common these days. The software can do it all for you, saving you massive amounts of time.
People who submit their name and email address information to a website are often in the market for your products, so catering to their needs is vital. Setting up a chain of emails, designed to encourage conversion makes a massive difference. Point out how you can deal with their pain points and keep reminding them of your value.
Use A Sales Script
Doing this might feel a little strange and it might turn off some prospects. However, sales scripts are all about increasing the average conversion rate over the long-term. If you get your script right, you should notice an uptick in the number of people choosing to use your business. This process also helps you save time. Many entrepreneurs can lose big chunks of their day to simply following up on people and checking whether they really want to engage in business when more often than not, they don’t. I like to conduct complimentary phone consults because this allows me to engage with the client and determine if they're serious with moving forward or not.
Sales scripts also force you to focus on the needs of your clients. You can use them to identify people with whom you can have a solid relationship, avoiding time-wasters.
Build Marketing Systems
Building marketing systems is one of the most powerful things you can do to save time marketing your small business. Ideally, you should automate any repetitive tasks or, at the very least, create a marketing workflow. Currently, I am looking into HoneyBook which is a client management system that has the ability to make your business run on autopilot after you set it up to do so.
A marketing system needs to talk about the order in which you do things throughout the day. For instance, companies have these systems for sending out weekly emails, publishing social media content, and writing blog posts. Having something like this in place reduces the chance that you’ll miss out on specific steps in the process. And if you intend to hire team members at some point, it makes it easy to keep them on the same page. Systematizing things tends to make them more efficient, saving you time. As you create more content, you’ll slowly learn what works best for you and your enterprise.
Use Automation Tools
Marketing is primarily a digital process, so many tasks are amenable to computerization. It’s unlikely that a computer will design and produce your creative content just yet. But you can set a large swathe of your marketing on autopilot, allowing a machine just to get on and do it for you. These tools aren’t free, but they’re often worth it because they can save you an enormous amount of time and we all know time is something that we can't get back. If you’re unsure whether a particular tool can help you, take out a free trial or pay for a month’s subscription up front. I've done this with a few products before deciding to purchases. Be sure to subscribe to vendor tutorials and seminars or even search YouTube which will provide you with information on how to use the product.
If you're a solo entrepreneur like myself or operate a small business with limited team members then your time is really limited. However, ensuring that you're organized when it comes to marketing your business can generate more leads which then yields into revenue. Be sure to setup automated systems so that you too can achieve working from wherever your like or taking that impromptu trip!
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Disclaimer: All posts and tips are for educational and informational purposes. SoleOrganizer, LLC is not to be held liable for interpretation of tips and products.