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As an entrepreneur, it is no secret that one must incorporate organized systems in order for their business to be successful. Even though my business provides an actual service, I am diversifying my business by creating an e-commerce business which will allow me to provide merchandise that aligns with getting and staying organized. And platforms like Shopify have made it possible to build a site without any programming knowledge and there are now an endless supply of delivery services to outsource.
Starting such a business is often easier than starting a brick-and-mortar business. However, online businesses still need to be ran in an organized manner in order to be successful. Your site needs to be well-maintained to be able to manage orders and multiple requests. Here are a few tips for keeping an
e-commerce business organized.
Find a flexible and reliable courier service
You don’t want to have to rely on multiple courier services. So, I suggest that you find a delivery company that can handle both local and international shipping, as well as handling different types of freight. Companies like Unishippers have very flexible options - you can compare domestic shipping rates with Unishippers and choose a range of different freight shipping options. Such companies do all the hard work for you and could alleviate much of stress associated with shipping. It’s also worth reading reviews of courier services to find the best one for you.
Organize your inventory
It’s important that you keep all of your products appropriately stocked up to meet demand. Set a minimum and maximum stock level for each product and regularly keep records of how long a product has been stocked for (particularly if the product may be perishable). Be sure to use software to track sales data so that you can alter stock levels to meet periods of higher or lower demand. This guide at Theme Isle offers a few examples of inventory management software that you can use. If you manufacture products made to order, there may be need for a product inventory list, but the goal is always to ensure that you are aware of what's in stock, low in stock, and out of stock. When consumers are shopping around for an item, they are going to be ready to buy what they need/want. So, if they come to your site and it's organized and clear on what items are in stock, this make the shopping experience easier for the consumer. There's no second-guessing involved.
Structure your website properly
When designing your website, it’s important that it’s well structured to help encourage sales. Consider dividing products into categories and make sure that navigation between pages is easy. Features like a navigation bar and search bar will help customers to look through your inventory, which could be useful if you sell a large range of products. You should also make sure that the checkout process is relatively simple. While there can be benefits to encouraging every customer to create an account, you could put off some users looking for a quick purchase – so consider having a quick checkout option for guests. It’s recommended that the checkout process is no longer than three pages. Remember you want to ensure that you make the process painless and streamlined which can attribute to customer retention.
Make use of automation
When I first started my business, I did a lot of DIY (do-it-yourself) tasks and after a while that really started to make me resent my business. I wasn't able to do what I love because I had to focus on the administrative and operation portion of the business. When I switched to automated tasks that freed up time for me to engage more with my clients. So, there are many ways in which an e-commerce business owner can use automation to stay organized. Using automated emails, it’s possible to send customers abandoned shopping cart reminders, purchase confirmation and customer feedback requests. You can also automate processes such as bookkeeping and even ordering new stock. It depends on the software that you are using as to which automation tools are available – do your research before purchasing software to find out what exactly you are able to automate.
Be mindful that the more you are organized the less you have to clean up within your business. I also suggest, tidying-up your business on a monthly basis to ensure that all buttons, systems, and software are working properly to provide the best experience for your customers.
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Disclaimer: All posts and tips are for educational and informational purposes. SoleOrganizer, LLC is not to be held liable for interpretation of tips and products.